About Us

Established in 1997 and situated in the heart of New York’s infamous Diamond District, we are the premier online retailer of luxury timepieces. Featuring products from top luxury brands such as Rolex, Audemars Piguet, Patek Phillipe, Tudor, Cartier, Omega, and more, there is nothing we cannot source for you.

Expert Team
Industry Connections
Best Prices

The best timepieces. The lowest prices.

Established in 1997, Watch Limit has become a globally renowned retailer of luxury watches. Our mission is to deliver unparalleled customer experiences, unbeatable prices, and a meticulously selected collection of pre-owned and unworn timepieces. Located in New York City’s famed Diamond District, we will be welcoming collectors to view pieces at our new 5th Avenue showroom in Fall of 2024. 

The Watch Limit team of watch enthusiasts is composed of expert horologists, adept buyers, industry-revered Swiss-trained watchmakers, and authenticators who examine each timepiece prior to adding it to our distinguished selection of pieces available for purchase. With years of experience in the industry and a true passion for the craft, our Client Advisors are equipped to suggest and source timepieces for every type of enthusiast. Whether you are interested in expanding your personal collection, finding a gift, or selling your own timepiece, our Client Advisors are here for you. 

Our team takes immense pride in the integrity of our collection. Our listings are a reflection of our curated inventory from brands such as Rolex, Patek Philippe, Audemars Piguet, Richard Mille, Hublot, Cartier, Omega, Breitling, Tudor, and more. Each timepiece undergoes a rigorous multipoint inspection for authenticity and quality prior to being listed for sale. Our stringent protocol for performing a comprehensive evaluation guarantees indisputable authenticity, affirming our commitment to excellence and allowing you to purchase with confidence. All of our watches are photographed in-house and listed with a thorough description to exhibit every aspect of its condition and service history with total transparency. Our trust in our team allows us to back all of our timepieces with 1-Year Watch Limit Warranty.

The Watch Limit Family embarked on this journey to forge lasting relationships with all of their esteemed clients, whether they’re a first time luxury timepiece buyer or returning as a seasoned collector. Our commitment to cultivating trust has cemented our reputation of excellence and integrity, a fact that is echoed in the myriad of testimonials and 5-star reviews we have received. It is our earnest dedication to ensure that every client who chooses to engage with the Watch Limit Family is compelled to return for years to come.

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Dive into our collection of top luxury brands.