The best

in the industry.

Welcome to Watch Limit.

Established in 1997 and located in the heart of NYC's infamous Diamond District, we are the premier online retailer of luxury watches. Featuring top brands such as Rolex, Audemars Piguet, Patek Philippe, Tudor, Cartier, Omega, and more, there is nothing that we cannot source for you.

Featured Brands

Shop world-renowned luxury timepiece brands

New Arrivals

Shop some of the new arrivals to our collection

Ian Douglas
2 months ago
Couldn't say enough positive things about Watch Limit. They were very responsive to all my questions, had the best pricing of any credible dealer and shipped my watch EXTREMELY quickly! It was exactly as described and I couldn't be happier! I am 100% coming back to these guys for my future gray market watch purchases. Thank you all (and especially to Phil) for making this dream come true!
Jeff P
4 months ago
This dealer is top tier. Incredible communication, great price, watch was exactly as described. There was a FedEx service disruption due to weather that delayed my delivery, but Watch Limit kept me informed the whole time which gave me peace of mind. Would definitely purchase from them again.
Asif K. Ahmed
a month ago
I can’t send enough positivity towards Watch Limit and their staff - the brand needs to promote the people behind the scenes making their wonderfully oiled machine moving in an amazing direction - Phil has literally been my guy behind the scenes who not only has learned my likes and dislikes as it applies to horological pieces of art but every piece he’s sold me has been a complete win. I can’t say enough (and I have a tendency of not shutting up) about Phil. He’s not a sales person; he’s a relationship builder that connects the dots - this would be my third time piece purchase working with Phil in less than 6 months and we will continue in this stride as his and Watch Limit’s attention to detail, focus on transparency and price cannot be beat. It’s like looking for a Barber; you find an amazing one and you go through great lengths to keep/maintain that Barber - My AD’s (plural) at the big named shops “B” and “LJ” are Jack-offs - Phil is who I will be building my collection with moving forward. Thank you Phil/Watch Limit!!
DJL 813
4 months ago
This was my first Rolex purchase through Watch Limit and the experience was seamless. Great price and the timepiece was exactly as described. The watch was shipped overnight which allowed me to take it on an upcoming trip. Could not be happier with Phil and Watch Limit. I’m sure this will be my first of many purchases. Thanks again for everything!
Brent Grumbine
2 months ago
After shopping around for the watch that I wanted, Watch Limit had the most competitive pricing. Mitchell was extremely helpful and quick to respond throughout the whole purchase process. Watch shipped quickly after payment, arrived the next morning. Watch was exactly as described, I cannot recommend Mitchell and Watch Limit enough. Top tier service and I’ll definitely purchase from them again!

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Best offer guarantee.


Our team takes immense pride in the integrity of our collection. Each timepiece undergoes a rigorous multipoint inspection for authenticity and quality prior to being listed for sale.


We want you to enjoy your new timepiece as soon as possible. In order to facilitate this, we work with Fedex to provide insured overnight or two-day shipping for the vast majority of our offerings.


Because of our meticulous inspection process, we place full trust in each timepiece we sell. This allows us to back all of our timepieces with a 1-year Watch Limit warranty.


In addition to selling a wide arrange of in-demand timepieces, we are an aggressive buyer of them as well. If you are looking to part ways with your watch, we would be happy to quote a price.